Rob Fitzpatrick – Tech Entrepreneur and author : The Mom Test. In our session “Prototyping Everything” Rob Fitzpatrick will talk about how to prototype your ideas by making people say what they really think about them before you put them into practice.Rob is a tech entrepreneur and partner at FounderCentric, where he helps accelerators and universities design and deliver better startup education programs. He has successfully bankrupted 3 companies, is a YCombinator alum, and has built products used globally by brands like MTV Sony. He has raised funding in the US and UK and recently crowd funded a card game. He writes about early stage strategy at The Startup Toolkit and is the author of The Mom Test about the practicalities of early stage customer development and sales.http://theconference.se.